Category Archives: Marketing & Sales
Ahhh, an entrepreneur…
What kind of images does that word conjure in your head?
Images of you at cocktail parties explaining your latest business venture? Ideas of you working in your home office in your pajamas? How about talking to some movers and shakers in your industry about a potential partnership? Or maybe you just think it’s a lot more hard work then it’s worth…
Any of the above could be true. Many more possibilities can be dreamed up too. And many realities include a person such as yourself owning their own business. The question is… “Could that be you?”
My first confession is that I have been a small time serial entrepreneur for awhile now. By small time I mean I have “experimented” with a number of enterprises while holding down part or full time jobs. I made a little money here and there but never turned a business idea into a full time income.
Currently I am what one might consider an “intrapreneur.” This term used to be more popular in the 80’s and 90’s, but has since lost any kind of recognition it once had. As an intrapreneur I am helping to develop a new territory in the company I currently work for that I will practically own like a franchise once it is all said and done. While not providing all the benefits of being a full entrepreneur, it certainly also leaves out all the downside risk as well.
It is a happy medium for me, and it keeps me going to work happy nearly every day. I know many of you can and do aspire to this sort of arrangement. Many of you aspire to eventually freelance or start your own company someday as well. Or even get into consulting. For anyone that fits into these groups this series is definitely for you.
If you are happy in your career and don’t aspire to entrepreneurship then I would ask you to simply read this series as food for thought or continue to some of my other posts that deal more with career and work advice.
This series will cover a lot and I recommend that you subscribe so you don’t miss out on anything. I will start talking about the inspiration that is the beginning of any entrepreneurial journey. And some of the things you have to think about before you even begin.
Next I will talk about the nuts & bolts of a business. How to put one together. What tools, techniques, and resources you will need.
Finally I want to do some case studies and interviews with some successful entrepreneurs. And show you what it looks like when you reach that five year mark and your business is as solid as ever.
This will of course take weeks and months to cover, and I do hope that you will all add to the conversation by commenting. It certainly helps us all to learn and grow when people choose to join the discussion.
So welcome to The Path of an Entrepreneur Series and please enjoy!
The first thing that comes to mind is to start a blog if you haven’t started one already and develop an internet presence. If you enjoyed your industry and want to stay in it, write exclusively about that. If you simply enjoy your job function (i.e. accountant, etc.), and want to switch industries, write exclusively about that.
Being unemployed is actually a great time to do some soul searching. To find out if what you have been doing is the best thing for you, or if you are ready for something fresh and new.
Writing about these topics on a blog will do a few things for you.
- It will keep you busy. A lot of people don’t know what to do with all their free time. Believe me when I say writing takes up a lot of time. It will be constructive time though which will make you feel good.
- It will help motivate you to do research. Actually what I meant to say was that research is what takes up most of your time, not writing. And research will be good for you. Perhaps you really haven’t been keeping up to date on the happenings of your industry. Perhaps there are opportunities for you out there that you haven’t imagined. Perhaps a lot of things. But you won’t know till you do your research.
- It will help you get noticed. Once you start blogging it is only natural to become a part of the blogging community. You will find other people interested in what you do, and you will continue to find great ideas and opportunities through them.
As a blogger myself I am a bit biased, but don’t knock it till you try it.
Anything you do along these lines will be positive for you, but I think blogging is one of those things that will have the highest potential of all.